Abraham's research interests include tobacco control, social norms, and the application of statistical modelling to change health behaviour. He is a member of the International Tobacco Control Policy Evaluation Project - a collaboration of over 70 researchers from 20 countries who are conducting research to evaluate the impact of national-level tobacco control policies of the Framework Convention on Tobacco Control, the first-ever international treaty on health. Abraham completed his PhD in Social Marketing in July 2009 at the University of Stirling.