Martine is Deputy Director of the Institute for Social Marketing. The Institute, formerly the Centre for Social Marketing at Strathclyde University, moved to Stirling in 2004/5 as part of a collaboration between Stirling and the OU. Martine joined CSM in 1992 after obtaining an English degree from University College London and working in health promotion. Her research interests include the evaluation of complex interventions and the influence of the media on health. She manages several of the ISM's large contracts, including the Home Office 5-year 'Blueprint' drug education study.